Who are the stars of your storytelling? Define the characters in your story, finding a way to make the audience identify or connect with them. What would attract the recipient's attention to your topic? Try to put yourself in the recipient’s shoes when you work on this point, and identify a connection. ![]() Begin by analysing what you want to say, which ideas you want to convey. What elements should your speech contain to make it memorable? Though the final result will depend on your imagination and creativity, all of these storytelling examples have several common features that serve as the foundation upon which a great story is built. Just ask Estíbaliz Fernández Sánchez, a young woman who turned her CV into a playlist and achieved broad impact, expanding her chances of finding a job. On the other hand, if you don't want to present a company brand but rather raise awareness of your own personal brand as a professional, then mastering the art of storytelling also has its advantages. Or what about this product data sheet from the Real Fábrica Española that harnesses the evocative power of violet candies? For example, at We are knittersadds a twist to the typical explanation of the company's values by involving the consumer. In the corporate world, stories also take centre stage in presenting a brand in a way the user can identify with. Or, as the author Cole Nussbaumer Knaflic describes in his book Storytelling with Data, in which he uses storytelling examples to present economic reports. That's what Academia Play does through its YouTube channel, where it explains History using an entertaining and appealing approach based on this narrative strategy. We can even find examples of storytelling being used to approach communications on more cumbersome topics. As Miguel Udaondo points out in his book Communicate: The keys to communication for leadership: “You can have the most amazing ideas, but if you don't know how to communicate them in an appealing, persuasive and coherent way, then they won't achieve the desired effect.” For example, have you seen any TED talks lately? Similarly, in the case of leadership, storytelling will help you to both present the strategic objectives or company philosophy in a way that’s easier for the team to understand, and to more efficiently give feedback or motivate employees. Great communicators know that they must tell stories that keep the audience interested. Long gone are those long-winded speeches packed with data and objective arguments delivered in the style of a lecture. Public speaking has also had to adapt to the needs of society. However, storytelling examples reach far beyond the field of marketing. In 2022, Cabury's was crowned king of the Christmas ads with its Secret Santa focusing on the power of giving. One clear example of such storytelling are the much-awaited Christmas advertising campaigns, where an emotional connection is key and the stories pull at the audience's heartstrings. While ads used to focus on presenting the product and its benefits, now companies create stories that connect with the audience. For example, you must have noticed how marketing and advertising has evolved in recent decades. Just think, how often have you had to repeat yourself to your friends because they were checking Whatsapp or Instagram while you were speaking? Hence, storytelling is a must, both at and outside of the workplace.Īs a result, storytelling has spread to all facets of life, turning into a fundamental communications strategy. Knowing how to connect with your audience can prove tricky in any area of life. ![]() The thing is, it's not just about conducting effective marketing campaigns. But, how many of these do we process and remember? According to the study, just 18 are etched in our memories. ![]() In fact, according to a study by Neuromedia, all of us are exposed to 6,000 advertising hits a day, i.e. So, how can you stand out from the crowd? The fact is that you need to learn to tell good stories and craft storytelling examples that deliver and etch your message in the mind of the consumer. Consequently, the present-day society operates against a backdrop of information saturation, with messages that arrive on our mobiles, radio, television, social media, messaging apps and so on. ![]() The amount of information available today has grown by 4,400% since 1986.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |